Brian LaManna – Command The Cycle is a complete B2B sales execution framework designed to help sales professionals take control of every stage of the deal cycle—from initial prospecting and discovery to negotiation, stakeholder management, and closing.
Built from the real-world systems used by seven-time President’s Club winner Brian LaManna, this playbook provides practical frameworks, scripts, templates, and deal management strategies that help sellers move opportunities forward with confidence instead of relying on luck, charisma, or natural talent.
Rather than focusing on isolated sales tactics, Command The Cycle teaches a repeatable process for managing complex sales opportunities, building internal champions, maintaining momentum, and increasing win rates throughout the entire buying journey.
What You’ll Learn
Inside Command The Cycle, you’ll learn how to:
- Control deal progression from start to finish
- Build stronger sales processes
- Improve deal qualification
- Create internal champions
- Navigate buying committees
- Accelerate stalled opportunities
- Increase deal velocity
- Improve forecasting accuracy
- Handle negotiations more effectively
- Close deals with greater consistency
What’s Included
- Complete Command The Cycle Playbook
- 22 Sales Frameworks
- 50+ Battle-Tested Sales Scripts
- 13 Video Tutorials
- 5 Ready-to-Use Templates
- 4 AI-Powered Sales Prompts
- Real-World Sales Examples
- Deal Management Systems
- Negotiation Frameworks
- Closing Strategies
Complete Course Breakdown
Stage 1 – Pre-Call Preparation
Build a winning foundation before every customer interaction.
The 15-Minute Prep Framework
Learn how to prepare effectively without spending hours researching.
Topics include:
- Account preparation
- Stakeholder research
- Meeting planning
- Opportunity assessment
NSTW (Next Step To Win)
Identify the most important action required to advance every deal.
Learn how to:
- Prioritize opportunities
- Create deal momentum
- Define successful outcomes
- Guide conversations strategically
Google Alerts Mastery
Create automated intelligence systems that help you stay informed about prospects and accounts.
Multi-Threading Strategy
Learn how to establish relationships across the organization before major buying decisions occur.
Stage 2 – Discovery & Early Sales Process
Master the critical early stages that determine deal success.
First Call Scripting
Develop confidence and authority during initial conversations.
Topics include:
- Discovery call structure
- Establishing credibility
- Building trust
- Driving engagement
Post-Call Follow-Up Mastery
Maintain momentum after meetings.
Learn:
- Follow-up structures
- Recap emails
- Action plans
- Stakeholder alignment
What We Learned Framework
Bridge discovery conversations into demos and solution presentations.
Topics include:
- Problem identification
- Business impact
- Opportunity alignment
- Solution positioning
Individual Contributor Intelligence
Gather insights from frontline stakeholders that competitors often miss.
Learn:
- Internal information gathering
- Stakeholder perspectives
- Buying committee dynamics
- Organizational priorities
Stage 3 – Demo & Presentation Excellence
Turn presentations into deal acceleration opportunities.
Digital Sales Rooms
Build centralized deal environments that keep stakeholders engaged.
Topics include:
- Buyer enablement
- Resource organization
- Communication management
- Stakeholder collaboration
The Bookend Technique
Improve group presentations and increase engagement.
Learn:
- Meeting control
- Agenda management
- Executive participation
- Outcome alignment
Multi Single Threading
Expand influence throughout the account.
Topics include:
- Champion development
- Stakeholder engagement
- Internal advocacy
- Relationship expansion
Value Touches
Stay top of mind between meetings.
Learn how to:
- Deliver relevant insights
- Reinforce value
- Maintain engagement
- Accelerate decision-making
Stage 4 – Mid-Cycle Deal Management
Maintain momentum and prevent deals from stalling.
Internal Deal Orchestration
The Slack Deal Room Strategy helps manage internal and external stakeholders effectively.
Topics include:
- Team coordination
- Opportunity management
- Deal planning
- Internal alignment
Getting on a Texting Basis
Move beyond vendor status and build stronger relationships.
Learn:
- Informal communication strategies
- Trust development
- Relationship acceleration
Email Response Urgency
Improve responsiveness and keep opportunities moving.
Topics include:
- Follow-up strategies
- Response frameworks
- Momentum preservation
- Buyer engagement
Stakeholder Mapping
Understand and manage complex buying committees.
Learn how to identify:
- Decision-makers
- Influencers
- Champions
- Blockers
Stage 5 – Negotiation & Pricing
Take control of pricing discussions and negotiations.
The Pricing Call
Learn how to confidently guide pricing conversations.
Topics include:
- Value-based discussions
- Pricing presentation
- Negotiation preparation
- Stakeholder management
Handling First-Call Pricing
Address budget questions without losing control of the sales process.
Learn:
- Early-stage pricing conversations
- Qualification techniques
- Buyer education
Working Together Framework
Transform negotiations into collaborative discussions.
Topics include:
- Mutual problem solving
- Value alignment
- Risk reduction
- Long-term partnerships
Mutual Success Plans
Create clear paths toward successful implementation and adoption.
Learn:
- Goal alignment
- Success metrics
- Action planning
- Buyer commitment
Stage 6 – Late-Stage Deals & Closing
Finish deals with confidence and consistency.
The Value-Added Menu
Create additional pathways for moving deals forward.
Topics include:
- Stakeholder engagement
- Business case development
- Deal acceleration
- Executive alignment
Professional Services Momentum
Prevent deals from stalling during implementation reviews, security checks, or legal processes.
Learn:
- Risk management
- Cross-functional alignment
- Approval process navigation
Jersey Matching
A strategic framework for executive alignment.
Topics include:
- Executive sponsorship
- Leadership engagement
- Organizational buy-in
Post-Signature Partnership
Turn customers into long-term advocates.
Learn:
- Customer onboarding alignment
- Relationship management
- Referral generation
- Expansion opportunities
AI-Powered Sales Acceleration
The course also includes practical AI applications for sales professionals.
Topics include:
- Deal preparation
- Stakeholder research
- Messaging development
- Follow-up generation
- Opportunity analysis
Includes:
- 4 AI implementation prompts
- Sales workflow automation ideas
- Research frameworks
Who This Course Is For
This program is ideal for:
- SDRs
- BDRs
- Account Executives
- Enterprise Sales Representatives
- Mid-Market Sellers
- SaaS Sales Professionals
- Revenue Teams
- Sales Managers
- Sales Leaders
Whether you’re selling SMB deals or enterprise opportunities, the principles taught inside Command The Cycle can be adapted to virtually any B2B sales environment.
About Brian LaManna
Brian LaManna is a seven-time President’s Club winner who has built a reputation for creating practical sales systems focused on discovery, deal management, stakeholder engagement, and sales execution.
Career highlights include:
- SDR record holder at BrightEdge
- Multiple President’s Club awards
- Enterprise AE success
- 286% quota attainment at Gong
- Consistent 147%–210% quota performance
- Enterprise sales leadership experience
The strategies inside Command The Cycle are based on real-world execution across thousands of sales conversations and complex B2B opportunities.
Key Benefits
✅ Gain complete visibility into every deal
✅ Improve pipeline predictability
✅ Build stronger champions
✅ Increase deal velocity
✅ Improve stakeholder engagement
✅ Navigate complex buying committees
✅ Manage negotiations with confidence
✅ Create repeatable sales processes
✅ Improve forecast accuracy
✅ Increase quota attainment
Final Thoughts
Brian LaManna – Command The Cycle is a complete sales operating system for modern B2B sellers who want to improve deal control, stakeholder management, negotiation performance, and closing consistency. Through practical frameworks, battle-tested scripts, AI-assisted workflows, and real-world examples, the program provides a structured roadmap for guiding opportunities from first conversation to signed contract.
Whether you’re trying to improve win rates, accelerate deal cycles, or consistently exceed quota, Command The Cycle delivers proven systems that can be implemented immediately across every stage of the sales process.
Get Brian LaManna – Command The Cycle today.
