Nick Shackelford – How to Run Facebook Ads 2.0
Nick Shackelford – How to Run Facebook Ads 2.0 is a complete, step-by-step training program designed to help entrepreneurs, marketers, and agencies create, optimize, and scale profitable Facebook ad campaigns in today’s evolving digital landscape.
This course focuses on what actually works now—combining data-driven strategy, creative testing, and full-funnel campaign systems to help you generate consistent results even after major platform changes.
Instead of relying on outdated tactics, you’ll learn how to build modern advertising systems that adapt to algorithm updates, privacy changes, and AI-driven automation.
What’s Included in How to Run Facebook Ads 2.0
Inside this program, you get a complete Facebook Ads system:
- Step-by-step campaign setup frameworks
- Full-funnel strategy (TOF, MOF, BOF)
- High-converting ad creative systems
- Retargeting and remarketing strategies
- Campaign optimization and troubleshooting
- Advanced scaling techniques
Nick Shackelford Course Breakdown
Module 1: Foundations & Setup
Build a strong base:
- Facebook Ads fundamentals
- Key metrics (ROAS, CPA, CTR)
- Account setup and dashboard creation
- Understanding the full ad funnel
Module 2: Top-of-Funnel Prospecting
Find and attract your audience:
- Campaign structures for prospecting
- Audience targeting strategies
- Creative testing frameworks
- Campaign setup and launch
Module 3: Middle-of-Funnel (Re-Engagement)
Turn traffic into interest:
- Re-engagement campaign structures
- Audience segmentation
- Copywriting strategies for warm leads
- Funnel connection strategies
Module 4: Bottom-of-Funnel (Remarketing)
Convert leads into customers:
- Remarketing campaign setup
- High-converting audiences
- Creative and copy strategies
- Scaling conversion campaigns
Module 5: Ad Creative That Converts
Master creative performance:
- Ad copywriting formulas
- Image vs video ad strategies
- Message match between ads and landing pages
- Branding vs direct response ads
Module 6: Troubleshooting & Optimization
Fix and improve campaigns:
- Identifying performance issues
- Analyzing dashboards correctly
- Avoiding common mistakes
- Improving ROAS and efficiency
Module 7: Facebook Ads 2.0 (Modern Strategy)
Adapt to the new landscape:
- Post-iOS tracking strategies
- First-party data utilization
- Updated campaign strategies
- Long-term profitability systems
Module 8: Advanced Creative & Scaling
Scale like a professional:
- Influencer and whitelist strategies
- Creative testing systems
- Manual bidding and optimization
- Advanced campaign scaling
What Makes This Course Different
Most Facebook Ads courses are outdated.
This one is built for today’s ecosystem.
Key advantages:
- Focus on modern ad strategies
- Full-funnel approach
- Strong emphasis on creative performance
- Built for scalability and long-term results
- Works across multiple business models
Key Benefits
- Build profitable Facebook ad campaigns
- Improve targeting and audience quality
- Increase conversions and ROI
- Scale campaigns with confidence
- Adapt to platform changes
Who This Course Is For
- Ecommerce store owners
- Marketing agencies
- Freelancers and consultants
- Content creators and coaches
- Anyone learning Facebook Ads
About the Creator
Nick Shackelford is known for managing large-scale ad campaigns and helping businesses scale through structured advertising systems.
Final Thoughts
Nick Shackelford – How to Run Facebook Ads 2.0 is a complete blueprint for mastering Facebook advertising in a modern, data-driven environment.
If you want to create high-performing campaigns, improve ROI, and scale your business using proven strategies, this course provides a clear and practical system.
Get Nick Shackelford – How to Run Facebook Ads 2.0.
